Launch of Innovative Digital Guide to Toronto
Billy Bishop Toronto City Airport and Destination Toronto Launch Innovative Digital Guide to Toronto
Nieuport Aviation, owner and operator of the terminal building at Billy Bishop Toronto City Airport; PortsToronto, owner and operator of Billy Bishop Toronto City Airport; The Waterfront BIA; and Destination Toronto have partnered to launch a digital guide for arriving passengers that highlights the accessibility of Toronto’s downtown airport as a gateway to the waterfront and to the city’s diverse restaurants, attractions, activities and neighbourhoods.
The foundation of the initiative is a bespoke and ever-evolving digital guide for anyone visiting Toronto and looking for adventure, culture, romance or a fun family day. The guide acts as a one-stop-shop featuring information on a variety of attractions and events in Toronto’s exciting waterfront and downtown.
The guide is supported by a suite of physical and digital signage located in high-traffic areas of the airport terminal and pedestrian tunnel, with matching creative featured on the Destination Toronto website. The eye-catching in-terminal graphics feature a QR code linking directly to the guide and are designed to capture the imagination of arriving passengers regardless of their area of interest—from dining, dating, and dancing to concerts, sporting events, family fun and more.
“Billy Bishop Toronto City Airport is the front door for millions of travellers to the vibrant communities that make up Toronto. From our location just a walk or shuttle ride away from the waterfront and city centre to our community partnerships and the economic activity we facilitate, we are Toronto’s airport. This guide not only does a great job of giving visitors the information they need on all that the city has to offer, but its ease of use also perfectly complements the convenience that passengers love and expect of the Billy Bishop experience.”
“This Destination Guide is a wonderful tool that showcases the world-class attractions, sporting events and cultural institutions that are within walking, biking, complimentary shuttle and public transit distance from Billy Bishop Toronto City Airport—a convenient gateway to Toronto for millions of business and leisure travellers each year.”
“We are proud to support the new Destination Guide, that showcases the vibrancy and attractions of Toronto’s waterfront, to visitors looking to experience our dynamic city.”
“Arriving at Billy Bishop Toronto City Airport is already an iconic part of the Toronto travel experience. The city is tantalizingly close and this guide helps visitors navigate with confidence through Toronto’s expansive waterfront and encourages deeper exploration throughout the city’s many diverse neighbourhoods.”